Unlike their western counterparts,they are not so much frightened by mass media’s potential to magnify,distort,and expose.The problem lies more in the lack of professional support available to them.In most Asian companies the public affairs function either does not exist or is（ ）routine chores removed from helping the CEO to communicate with wider audiences.

Unlike their western counterparts,they are not so much frightened by mass media’s potential to magnify,distort,and expose.The problem lies more in the lack of professional support available to them.In most Asian companies the public affairs function either does not exist or is（ ）routine chores removed from helping the CEO to communicate with wider audiences.