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资料:People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product. The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself. What can be implied from the innovators?

材料题
资料:People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product.
The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.
What can be implied from the innovators?

AThey rely more on their own values and judgment。

BThey are reluctant to take risks。

CThey are more receptive to familiar things。

DThey are more brand loyal。

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