资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off. A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public. To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages. Why do some companies lose credibility with the public?